I’m a writer and strategist at IDEO.

I’ve helped launch the first ever truly global self-care brand with Bollywood’s biggest star, published essays on everything from productive friction, search modalities and information architecture, and poetry and listening, presented on the intersection of design and jiu jitsu, and have worked on brand strategies, campaigns, and product launches and redesigns for Fortune 5o companies.

Sometimes this requires unconventional methods such as setting shoes on fire, throwing cement blocks off of buildings, and singing H-Town’s “Emotions” to a room full of executives. My singing voice is just okay.

I work with clients when they need to do something new. This typically includes some mixture of copywriting, storytelling, brand/product strategy, UX and content design, and user research, all in the service of building the most creatively rigorous artifacts possible for IDEO’s clients to drive top-line growth.