Delta
SKILLS: Ad campaigns, Video Development and Production, Copywriting, Storytelling
THE WORK
One time I was flying from Miami to Seattle. It was a Delta flight and I turned on the little TV in front of me and then sat through the inevitable Delta ad that plays before you get to the stuff you actually want. I made it about 5 seconds in before I realized I wrote the script and storyboarded it! I looked around the rest of the flight, feeling briefly very famous. “You were all forced to sit through something I wrote!”
The surprise was mostly sleep deprivation. I was at a production studio whose biggest client was Delta so I worked on a lot of the video content for the airline. This was everything from the “Curious Kids” series, to longer, documentary shorts about the human interest stories that put the people of Delta front-and-center.
My favorite part of the entire experience doing the kind of copywriting and development work I was doing for Delta was that it rewired my prior assumption about where a good story can be found. The scale of an operation like Delta’s is staggering, but finding and spreading those moments of humanity that make for connection? That’s it. That’s the spark.
andyresichling601@gmail.com
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© Andy Reischling, 2026