The Legal Aid Society
REX DEUS MAX
SKILLS: OOH Campaign Design, Copy, Art Direction, Co-Design
THE WORK
The Legal Aid Society is the oldest and largest provider of legal aid services in the country. We worked with their community outreach team to create a messaging campaign to amplify the organization’s work to help New Yorker’s navigate and understand what to do when confronted by a police officer.
Our work began side-by-side with the Legal Aid Society’s team of community organizers, people who work on the ground with over-policed communities to help people stay safe and out of the criminal justice system. We ran a series of co-creation workshops with organizers and community members and emerged with the pillars that guided the rest of the work: Make it for the People, With the People, Own the Offense, Not the Defense, Present Law as a Tool Rather Than a Solution, and Don’t Just Educate, Motivate.
We then designed a suite of campaign assets — everything from social media ads, OOH posters, videos and scripts, photography, and drill music to accompany the ads. The tagline of the campaign was “Use What You’ve Got. Your Rights, Your Power,” which accompanied straightforward, accessible explanations of topics like consenting to search, getting badge numbers, and staying silent.
The campaign is still running and is one of the Legal Aid Society’s most successful to date. But the end goal is and has always been making sure more New Yorkers get home safely. The rest is just noise.
andyresichling601@gmail.com
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© Andy Reischling, 2026